STAR®

ATM advertising delivers a customized message to a targeted audience. It also enables advertisers to measure the effectiveness of their campaigns, giving results which are often far higher than for other advertising channels. So why aren’t more organizations using it?

Changes in consumer behavior, market saturation and increased operational costs have contributed to the decline in automated teller machine (ATM) profitability. Forward-looking financial institutions (FIs) are rethinking their ATM strategy and moving toward exciting new technologies. Recent innovations present FIs with an opportunity to turn ATMs into customer relationship tools, marketing to specific consumers. These new ATM programs help strengthen relationships, increase loyalty and generate revenues.

First Data understands the challenges and opportunities that community financial institutions (FIs) face in this current economy. We researched the competitive landscape and talked with some of our customers about their success attracting new customers. This document shares five lessons to help other community FIs grow market-share.

Changing economic conditions are turning old arguments against outsourcing upside down as organizations seek ways to cut costs. Outsourcing is not a new idea—just more timely and attractive now. Flat and declining budgets make it harder to maintain service levels that exceed customer expectations. The economy, new technologies and new regulations lead more financial institutions (FIs) and billers to migrate from in-house to outsourced non-core functions.

First Data offers a host of solutions designed not only to help your financial institution become compliant with the Fair and Accurate Credit Transaction Act (FACTA) Red Flag Rule guidelines, but also to help you stand apart from the competition as a leader in protecting consumer information from fraud and risk. This document shares ideas on how you can detect, prevent and mitigate identity theft to your covered accounts.

Despite the emergence of internet banking and, increasingly, mobile banking, the global installed base of ATMs is expected to grow by 41 percent between 2007 and 2013*. For banks looking to get the most from their ATM networks, outsourcing can be a major advantage. Andrew Morse, Vice President of Self Service Solutions for First Data in EMEA, discusses.