STAR®

The STAR® Online Partner service uniquely leverages the strengths of its key players to meet consumers’ need to pay for their online purchases safely. Consumers have become increasingly comfortable in recent years with PayPal’s ease of use and ability to safeguard their information. Enabling cardholders to link their PayPal® accounts to their STAR debit cards – directly from the financial institution’s Internet banking site – provides our members with additional brand exposure, as well as opportunities for increased revenue and reduced cost.

First Data recently announced an agreement with PayPal® that allows debit cardholders in the STAR® Network to link their debit cards to PayPal accounts right from their financial institution’s online banking site. This is an industry first, and we’re excited to be working with PayPal to help consumers feel more comfortable when they shop online.

As major players struggle to define their roles in the emerging mobile commerce ecosystem, how they enable one critical service will make all the difference between slow and rapid acceptance of mobile commerce by consumers.