Consumers are increasingly choosing debit over credit. Many members of Generation Y have always used debit cards–39 percent of Gen Yers use their card at least 15 times each month, according to Aité Group’s 2009 report Engaging GenY: Cultivating a New Generation of Banking Customers–and other consumers are making the transition as a way to re-structure how they control their spending.
A rewards program can help make your relationships with customers more sticky and distinguish you in a cluttered marketplace. It is important to understand what’s most valuable to account holders and where the trends are pointing.
Perspective: What Do Consumers Really Think About Debit Rewards? And What Can You Do About It?
- 4 January 2010
- Rewards
2009 Debit Card Rewards—Consumer Insights
- 25 August 2009
- Rewards
First Data Competitive Intelligence conducted the Consumer Loyalty Study with 2,449 U.S. consumers in April 2009. The study focuses on rewards programs with Financial Institutions (FIs), the travel sector and the retail sector. This CI Market Brief focuses on consumer insights regarding rewards for the FI sector. Sample size completing the survey for Debit Card rewards programs was 286.
2009 Financial Institutions Rewards Programs—Consumer Insights
- 25 August 2009
- Rewards
First Data Competitive Intelligence conducted the Consumer Loyalty Study with 2,449 U.S. consumers in April 2009. The study focuses on rewards programs with Financial Institutions (FIs), the travel sector and the retail sector. This CI Market Brief focuses on consumer insights regarding rewards for the FI sector. Sample sizes completing the survey for specific rewards programs are as follows: Bank Credit Card (n=290); Debit Card (n=286); Gas Credit Card (n=135); Department Store Credit Card (n=197).